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Your Marketing Calendar

Your Marketing Calendar

The doorbell rang at my office at 10:30 this morning.

I was hoping it might be an interested customer, but when I was greeted by a beaming smile, pristine suit & shiny shoes I knew it wasn’t!

I was asked if I would like to advertise my business on the shiny screen in the waiting room of a local doctor’s surgery.

I declined the offer.

Not out of rudeness. I have already planned my marketing campaign for the next year. I have a target for customers, turnover & profit. I have a budget. I know which marketing tools work for me. I don’t advertise on a whim.

How does YOUR business manage it’s marketing?

Planned or totally random?

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