Understand your dream buyer.
If you can think like your dream buyer then you can market your business to attract them.
You should know this customer SO WELL that your marketing sells this product itself.
ALL your marketing should be directed to this customer.
They LOVE to feel understand. They will KNOW, LIKE and TRUST you.
What is your relevance to them?
Where will do they hang out?
Where will you find them?
What problems can you solve for them?
What do you have in common with them.
What type of character are they?
Once you know the answers to this questions you can directly target them.