Why “Know, Like and Trust” is Essential for Winning Customers
As a business owner, you already know how competitive the marketplace can be. Standing out isn’t just about having the best product or service – it’s about building relationships. Customers don’t just buy what you sell; they buy from people they know, like and trust.
At Business Coaching Manchester, we work with local business owners to strengthen these three foundations, helping you attract more clients, improve customer loyalty, and grow your business with confidence.
Step 1: Be Known – Increase Your Visibility
Before customers can choose you, they need to know you exist. Without visibility, you’re invisible to your ideal audience. This is where a clear marketing strategy becomes essential.
We coach Manchester business owners on how to:
- Improve visibility online and offline
- Create a consistent marketing message
- Reach the right people with the right content
Getting known is the first step to winning more customers.
Step 2: Be Liked – Build Strong Connections
Once people know who you are, they need to feel a connection. Customers buy from businesses they like – those that show personality, authenticity, and shared values.
Through business coaching in Manchester, we’ll help you:
- Develop a clear brand voice
- Tell your story in a way that resonates
- Show the human side of your business
When customers like you, they’re more likely to remember you and return when they need your services.
Step 3: Be Trusted – Turn Interest into Sales
Trust is the deciding factor in whether a potential customer becomes a paying customer. Without trust, sales stall. With trust, your business grows through repeat customers and referrals.
At Business Coaching Manchester, we help you:
- Collect and share testimonials and reviews
- Put systems in place to keep promises and exceed expectations
- Build credibility that turns prospects into loyal customers
Trust is the bridge between visibility and sales.
Why Work With Business Coaching Manchester?
Our mission is to help Manchester business owners master the know, like and trust formula. By focusing on these three key areas, you will:
- Attract more of the right customers
- Build stronger, long-term relationships
- Grow your business sustainably
Whether you’re just starting out or want to take your business to the next level, Business Coaching Manchester provides the strategies, support, and accountability to get results.
📞 Call 0161-881 2213 today to find out how we can help your business grow.