What Manchester Business Owners Can Learn from Stefanie Sword-Williams
If you run a small or growing business in Manchester, you’ve probably faced the same challenge many local entrepreneurs do — balancing humility with visibility. You want to promote your business, but you don’t want to sound boastful.
That’s where Stefanie Sword-Williams comes in.
The founder of F*ck Being Humble, a TEDx speaker and author of Why Self-Promotion Isn’t a Dirty Word, Stefanie has made it her mission to help professionals and business owners speak confidently about their value. Her message is simple but powerful — if you don’t tell your story, nobody else will.
At Business Coaching Manchester, we believe Stefanie’s approach is exactly what many local business owners need to unlock growth, confidence, and visibility.
Who Is Stefanie Sword-Williams?
Stefanie Sword-Williams is one of the UK’s most influential voices on self-promotion, confidence, and modern leadership. Through her book, workshops, and talks, she encourages people to celebrate their strengths, communicate with authenticity, and embrace visibility.
She’s worked with global brands such as Google, Adidas, BBC, and Microsoft, and her philosophy applies perfectly to Manchester’s business community — a city full of ambitious, creative entrepreneurs who sometimes struggle to put themselves forward.
What Manchester Businesses Can Learn
1. Confidence Builds Your Brand
In business, confidence isn’t arrogance — it’s clarity. Stefanie’s approach helps business owners articulate what they do well so that customers, staff, and partners can see their value instantly.
If your business blends into the background, it’s time to step into the spotlight. Your products, services, and story deserve to be seen and heard.
2. Celebrate Wins, Don’t Hide Them
At Business Coaching Manchester, we often see entrepreneurs who downplay their success. But recognition builds trust. When you share milestones — whether that’s hitting a sales target or receiving great client feedback — you’re not showing off; you’re proving consistency. Stefanie’s “celebrate your wins” mindset helps you create a culture of positivity and progress.
3. Turn Your Team Into Brand Advocates
Stefanie teaches that self-promotion isn’t just for individuals — it’s for teams too. When employees learn to speak confidently about the company’s achievements, your business gains credibility, both locally and online.
A confident team communicates better, sells better, and represents your brand with pride — all key ingredients for sustainable growth.
How to Apply Stefanie’s Ideas to Your Business
- Start a ‘Friday Wins’ Session
End each week by asking your team (or yourself) to share one success. It could be a happy client, a solved problem, or a lesson learned. Small wins build momentum. - Tell Your Story Online
Manchester is full of great businesses, but only a few stand out online. Share your story — your challenges, your values, and your progress. Post consistently on LinkedIn or Instagram. - Coach Confidence in Every Conversation
Whether you’re pitching, networking, or posting content, remind yourself: you’re not bragging — you’re building awareness. That shift in mindset can change how customers and partners perceive your business.
Why This Matters in Manchester
Manchester’s business scene is thriving — but competitive. To grow in this environment, you need visibility and confidence. Stefanie Sword-Williams’ message complements the work we do at Business Coaching Manchester: helping local entrepreneurs build stronger brands, more confident teams, and businesses that attract opportunity instead of chasing it.
If you’ve ever struggled to promote yourself or your business, it’s time to take a page out of Stefanie’s book — literally and figuratively.
Final Thought
As Stefanie says, “Humility doesn’t mean hiding.”
Her approach reminds us that authenticity and self-promotion can coexist beautifully.
So if you’re ready to grow your business, build confidence, and communicate your value, start by embracing her mindset. And if you’d like help applying those ideas to your business, Business Coaching Manchester can help you make it happen.
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🌐 www.businesscoachingmanchester.com