I was at a business meeting last week.

In the meeting several businesses had the opportunity to describe their business and ask for ideas to promote it.

One particular business did this, but there was debate in the room about how this particular business worked.

Lots of questions were asked to try & clarify this.

The business owner tried several times to put their message across.

Yet there was still some confusion.

One wise business owner made a suggestion.

Try to explain your business to complete strangers between two floors of an elevator.

You’ll have 10-15 seconds for this.

If the complete strangers can understand how your business works in this time then you’ve done your job.

No more confusion.

This is a great idea for all business owners.