manchester

If You Don’t Know WHERE Your Customers Are How Can You Reach Them?

Why Your Expertise is Hurting Your Business (And How to Fix It) Graeme ClarkeMarch 26, 2025 March 26, 2025 | Read OnlineRead time: 4 mins Welcome back, business builders! 🚀 This week’s bulletin covers:✅ Why your expertise is actually hurting your sales🧠 The “Curse of Knowledge” and how to break free🛠️ 5 simple strategies to […]

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Why Market Research is Crucial for Attracting Your Ideal Customer

If you’re a small business owner in Manchester or anywhere in the UK, you’ve probably heard the phrase “know your customer.” But how deeply do you really understand who your ideal customer is? In today’s competitive market, market research isn’t optional—it’s essential. Whether you’re just starting out or scaling up, understanding your target audience can

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Customers Don’t Buy the Drill, They Buy the Hole the Hole in the Wall!

People don’t buy the drill. They buy the hole in the wall. Graeme ClarkeMay 19, 2025 Hello again, everyone! 👋 This week’s Business Builder Bulletin covers: 🛠️ What Customers Really Buy🧠 Why Features Don’t Convert—But Benefits Do🚀 How to Sell Outcomes and Drive Business Growth Let’s dive in… It’s a phrase you’ve probably heard before:“People don’t buy the

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Build a Fortress!

Guard Your Focus: Build a Fortress Around What Matters Most. Graeme ClarkeMay 13, 2025The Business Builder Bulletin Read time: 4 mins… Hello again everyone! 🙋‍♂️ This week’s Business Builder Bulletin is all about: 🧠 Why protecting your mind is the ultimate productivity hack⚔️ How to defend your time from distractions🏰 The powerful metaphor that changed how I

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Stop Start Marketing!

Struggling with Stop-Start Marketing? Here’s How Business Coaching Manchester Can Help Marketing doesn’t work when you dabble. Many small business owners fall into the trap of starting and stopping marketing efforts—testing ads, trying social media, experimenting with email—then pulling the plug when results don’t come fast enough. This stop-start marketing approach wastes time, money, and

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The Wisdom of Waiting….

The wisdom of waiting Graeme ClarkeApril 22, 2025 Hello everyone, This week in The Business Builder Bulletin, we’re focusing on: Recently, I’ve found myself watching interviews with former boxing champion Chris Eubank Junior. He’s always been a fascinating figure—cool, composed, deeply reflective. In one Ring Magazine interview, he was asked: “It seems like everything you do is planned.

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Your Business is Your Boat – Keep it Running Smoothly!

Running a business is a lot like navigating a boat. Some days are smooth sailing. Other days feel like you’re fighting the tide. But no matter how powerful or well-equipped your vessel is, every boat must pause to refuel—and so must your business. At Business Coaching Manchester, we help entrepreneurs and business owners make those

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