An offer to your dream customer should be irresistable!
Creating an Irresistible Offer for Your Dream Customer
An irresistible offer can be the difference between a potential customer scrolling past or clicking “buy now.” The best offers aren’t just about showcasing your products or services—they’re about creating undeniable value that compels your dream customer to take action.
What Makes a Good Offer?
- A Clear Reason: Why are you making the offer? Maybe it’s a limited-time promotion, a seasonal discount, or a celebration. Providing a reason builds trust and urgency.
- Clear Value: What’s in it for them? Outline the benefits, savings, or results they’ll achieve with your offer.
- The Price: Be transparent. Customers need to see the monetary value and how much they’re saving.
- Payment Options: Make it easy to say yes. Suggest installment plans or flexible payment methods if possible.
- Service Levels: Cater to different budgets. Provide tiers for customers who want premium service or additional benefits.
- A Guarantee: Remove the risk for the customer by offering a money-back guarantee or free trials.
- Scarcity: Create urgency with a deadline or limited availability. Scarcity motivates action.
What Makes a Bad Offer?
- Generic Statements: Saying “We have great customer service” or “We have a great team” doesn’t inspire action. These are basic expectations, not compelling reasons to buy.
- Self-Praise: Let your customers sing your praises instead of promoting your quality yourself. Testimonials speak louder than claims.
Take the Risk
A great offer puts you on the spot, not your customer. By taking the risk—whether through a guarantee or irresistible pricing—you eliminate hesitation and build trust.
Focus on crafting offers that excite, motivate, and provide real value. The right one will turn your dream customer into a loyal one!
