It’s Not Your Customer’s Job to Remember You – It’s Your Job to Remind Them
Running a small business in Chorlton or Didsbury can feel like a constant balancing act. You work hard to deliver quality products and services, but even your most loyal customers are busy juggling family, work, and daily life. The truth is simple:
👉 It’s not your customer’s job to remember to do business with you. It’s your job to remind them.
This principle is at the heart of sustainable growth for local businesses – and as a business coach in Manchester, I see time and time again how putting it into practice transforms results.
Why Customers Forget
Even when customers love what you do, it’s natural for them to get distracted. They intend to book that next appointment, visit your shop again, or reorder your service – but unless you stay visible, weeks or months can pass before they remember.
For small businesses in Chorlton, Didsbury, and South Manchester, relying on customers to “just remember” means missed opportunities and lost revenue.
5 Ways to Stay Front of Mind
1. Email and Text Reminders
Regular communication works. A monthly email newsletter with updates, special offers, or useful tips keeps you visible. For service-based businesses, text reminders are especially powerful.
2. Social Media Consistency
Your local audience is on Instagram, Facebook, and LinkedIn. Posting regularly about your products, customer stories, or behind-the-scenes updates from your Chorlton or Didsbury business makes you harder to forget.
3. Loyalty and Reward Schemes
Simple incentives like “buy 9, get the 10th free” work. Digital loyalty apps make tracking and rewarding customer visits even easier.
4. Personal Touches
Small gestures create big impact. Sending birthday offers, thank-you messages, or quick “how are you getting on?” check-ins shows customers you value them as individuals.
5. Community Engagement
Chorlton and Didsbury thrive on community spirit. Host workshops, pop-ups, or local collaborations. Being present in local events keeps your brand top-of-mind.
The Coaching Perspective
In my work with small business owners in Manchester, I see a recurring issue: too much energy goes into chasing new customers while existing customers are overlooked.
Here’s the reality:
✅ It’s cheaper and easier to encourage repeat business than to constantly find new leads.
✅ Building simple reminder systems – email automation, structured follow-ups, consistent posting – boosts long-term growth.
✅ Customers already trust you. All they need is a little nudge.
A structured reminder system is often the difference between a business that struggles and a business that thrives.
Final Thought
Your customers already like you. They already want what you offer. But they won’t always remember unless you remind them.
The small businesses that succeed in Chorlton and Didsbury aren’t necessarily the ones with the biggest marketing budgets. They’re the ones that stay visible, stay consistent, and stay connected.
If you’d like help building simple systems to keep your customers engaged, Business Coaching Manchester can guide you step-by-step – so your community not only remembers you but keeps coming back 0161-881 2213.