How Small Business Owners Can Re-Engage Customers on National Train Your Brain Day
Did you know today is National Train Your Brain Day? While it’s commonly associated with mental exercises and personal development, small business owners can use this day as a powerful marketing opportunity to reconnect with former customers and attract new ones.
At Business Coaching Manchester, we help small businesses leverage special occasions like this to boost engagement and increase sales.
Why National Train Your Brain Day Matters for Your Business
Many small business owners underestimate the power of national and special days. Each day presents a reason to reach out to your audience — whether through email, social media, or other marketing channels. National Train Your Brain Day is perfect for demonstrating value, sparking curiosity, and re-engaging dormant customers.
Ways to Use National Train Your Brain Day to Grow Your Business
1️⃣ Reconnect with Former Customers
Use your email list to send a personalised message:
“It’s National Train Your Brain Day — why not give your business a boost today? Here’s a special offer just for you!”
2️⃣ Engage Your Customer Database
Segment customers who haven’t purchased in a while and offer value — free tips, consultations, or limited-time deals. Personalised outreach increases response rates.
3️⃣ Create Social Media Buzz
Share a fun brain-training tip, quiz, or puzzle on your social channels. Encourage followers to participate and share. This builds engagement and visibility while attracting former and potential customers.
4️⃣ Showcase Your Expertise
Use the occasion to provide business advice or insights. Share actionable tips for improving decision-making, focus, or strategy — then tie it back to your products or services.
Why Every Special Day is a Marketing Opportunity
Every day is a chance to reach customers, build relationships, and generate leads. Whether it’s National Train Your Brain Day, National Coffee Day, or another observance, using special days in your marketing strategy is an easy way to stay relevant and top-of-mind.
Small, consistent efforts like this can re-engage former customers, attract new leads, and drive business growth.
Need Help Turning Special Days into Customers?
At Business Coaching Manchester, we specialise in helping small business owners create effective marketing strategies, especially around special occasions.
📞 Call us today on 0161 881 2213
📧 Email info@businesscoachingmanchester.co.uk
Let us help you train your business brain — and your customer engagement — so that every day becomes an opportunity for growth.