How Joe Wicks Can Inspire Every Entrepreneur
By Business Coaching Manchester
Discover what business owners can learn from Joe Wicks. His journey from bootcamp trainer to global brand offers powerful lessons in consistency, authenticity, and purpose. Learn how to apply Joe Wicks’ success principles to your business growth.
Introduction: From Fitness Coach to Business Icon
Joe Wicks, famously known as The Body Coach, isn’t just a fitness personality — he’s an entrepreneurial powerhouse. His story embodies what every small business owner in Manchester (and beyond) needs to know about consistency, branding, and resilience.
At Business Coaching Manchester, we believe great entrepreneurs learn from the best — and Joe Wicks is one of them. Here’s how his approach to building a brand can inspire your business success.
1. He Started Small — and Never Gave Up
Before the fame, Joe was running outdoor bootcamps in Richmond Park, shouting “Lean in 15!” to joggers who mostly ignored him. But he kept going.
That persistence paid off — his videos went viral, and his business exploded.
Entrepreneur lesson: Success rarely comes overnight. Whether you’re a Manchester café owner, marketing consultant, or tradesperson, the key is to stay consistent and keep showing up — even when results are slow.
2. He Built a Personal Brand Around Authenticity
Joe’s videos were fun, imperfect, and real — exactly what audiences loved. Instead of copying corporate fitness brands, he let his personality shine.
Entrepreneur lesson: Authenticity sells. Your business doesn’t need to be perfect — it needs to be you. People buy from people they trust.
3. He Offered Value Before Asking for Anything
Joe Wicks gave away massive amounts of free content — workouts, recipes, and advice. By the time he launched paid products, millions already trusted him.
Entrepreneur lesson: Build trust before selling. Offer tips, insights, and expertise freely — your audience will reward you with loyalty and referrals.
4. He Adapted When the World Changed
When COVID-19 shut down gyms, Joe didn’t panic. He pivoted instantly with PE with Joe, reaching millions of families worldwide. While many businesses froze, he flourished.
Entrepreneur lesson: Agility is survival. Whether you face economic change, new technology, or local competition, adapt fast and lead with creativity.
5. He Led with Purpose, Not Profit
Joe’s mission — “to make the world fitter, healthier, and happier” — drives every decision he makes. Purpose gives your business direction and meaning.
Entrepreneur lesson: Define your “why.” When your purpose is clear, customers connect emotionally — and profits follow naturally.
6. He Built a Movement, Not Just a Brand
Joe Wicks didn’t just gain followers — he created a community. His audience felt part of something bigger than fitness.
Entrepreneur lesson: Build a tribe. When your customers feel part of a shared mission, they’ll become advocates who promote your business for free.
Conclusion: The Joe Wicks Mindset for Entrepreneurs
Joe Wicks’ success didn’t happen by luck — it came from hard work, consistency, authenticity, and purpose.
If you’re a Manchester business owner looking to grow, his story proves that energy, consistency, and focus can turn any idea into a thriving enterprise.
At Business Coaching Manchester, we help entrepreneurs apply these same principles — to build momentum, attract loyal customers, and grow sustainably.