Your to do list:

1. Read the book “They Ask You Answer” by Marcus Sheridan.
2. Produce a minimum of one piece of content each week.
3. Passionately educate your market.
4. Get everyone in your business participating.

Why does it work?

1. Customers expectations have changed.
2. Google wants you to give great answers to customers.
3. Include the Big 5:- Pricing and costs ,problems, versus and comparisons, reviews, best in class.