Knowledge Centre
Foolish and Wrong!

Foolish and Wrong!

Why do so many people big up work?

Last Thursday I gave feedback to a coaching client on a marketing flyer. Only a couple of tweaks needed. I asked her when they would be going to print.

“A week on Monday, ” she replied.

Why would she say this? That was 20 minutes work maximum to get that flyer ready to print. IT DOESN’T TAKE 10 DAYS TO DO 20 MINUTES WORK!

Another client told me that he was setting aside time over the next few months to do his first newsletter.


Why would he say this? IT DOESN’T TAKE MORE THAN A COUPLE OF HOURS TO WRITE AN ENTIRE NEWSLETTER- providing you think properly and do it the right way.

And they are not the only ones doing this.

Two people I was speaking to last week were pleading pity and claiming it would take many hundreds of hours to properly deploy Marcus Sheridan’s They Ask You Answer methodology in their business.

They are wrong. And foolish. And thet’re bigging up work.

It seems to me that almost everyone bigs up work. Makes it feel and seem like a bigger, more time-consuming task than it is.

And the price these people are paying for their procrastination and lack of speed is massive.


Speed attracts money. It builds momentum. Energy. Results. Success.

Slow equals poor.

Kike are right. Just do it.

Whatever the big things are on your list just do them.

Today. This week.

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