Buy now! Buy now!
Why doesn’t this work?
“BUY NOW!” Marketing Doesn’t Work for Most of Your Audience
“BUY NOW!” messages might grab attention, but if that’s all your marketing is about, you’re leaving money on the table. The truth is, not everyone is ready to buy right away—and by ignoring the rest of your market, you’re missing out on long-term opportunities.
The Reality of Your Market
Here’s how the market typically breaks down:
- 60% of people don’t yet realize they need your product or service.
- 20% know they need it but aren’t ready to commit.
- 17% are actively researching, comparing options, and gathering information.
- 3% are ready to buy now.
Focusing only on the 3% of buyers who are ready leaves 97% of your potential market untouched. While the remaining audience isn’t ready to purchase today, it doesn’t mean they’ll never buy. They need nurturing, education, and relationship-building to guide them through their buying journey.
How to Appeal to the Whole Market
To reach everyone—not just the immediate buyers—you need a strategy that engages your audience at every stage:
- Educate the 60% who are unaware by creating content that highlights the problems your product solves.
- Nurture the 20% with emails, webinars, or case studies that build trust and keep you top of mind.
- Support the 17% with comparison guides, testimonials, and detailed product information.
Use a CRM to Manage Your Efforts
A Customer Relationship Management (CRM) system is essential for tracking leads, nurturing prospects, and identifying when someone moves closer to buying. It helps you stay organized and ensures no opportunity is overlooked.
Don’t let “BUY NOW!” be your only message. Engage your entire market, and you’ll create a sustainable pipeline of sales that grows over time.
