May 2025

People don’t buy the drill. They buy the hole in the wall. Graeme ClarkeMay 19, 2025 Hello again, everyone! 👋 This week’s Business Builder Bulletin covers: 🛠️ What Customers Really Buy🧠 Why Features Don’t Convert—But Benefits Do🚀 How to Sell Outcomes and Drive Business Growth Let’s dive in… It’s a phrase you’ve probably heard before:“People don’t buy the

Multitasking in Business: The Pros, the Cons, and When to Avoid It In the fast-moving world of modern business, multitasking is often praised as a time-saving skill. From managing emails during meetings to juggling multiple projects, professionals often believe they need to do it all at once to stay ahead. But does multitasking actually improve

Struggling with Stop-Start Marketing? Here’s How Business Coaching Manchester Can Help Marketing doesn’t work when you dabble. Many small business owners fall into the trap of starting and stopping marketing efforts—testing ads, trying social media, experimenting with email—then pulling the plug when results don’t come fast enough. This stop-start marketing approach wastes time, money, and