January 2021

Are marketing expenses tax deductable?

As a business owner you can claim allowable business expenses for: advertising in magazines, newspapers etc. direct mail/leaflets bus advertising facebook ads google ads radio ads remarketing vehicle signage website costs trade journals professional organisations eg. FSB You cannot claim for: entertaining hospitality gym memberships payments to political parties donations to charity, but you may

Are marketing expenses tax deductable? Read More »

How do you market your business?

How many ways are there to market your business? Which ones do you use? Banners? Blogs? Bus advertising? Cinema ads? Direct mail? Ebay? Email? Facebook? Google? Instagram? Leaflets? LinkedIn? Magazines? Networking? Newspapers? Billboards? Open days? Catalogues? Radio? Remarketing? Sandwich boards? SEO? Snapchat? Sponsorship? Text? TV? Vehicle signage? Video? You Tube? And that’s not all! You

How do you market your business? Read More »

Are marketing & promotion the same thing?

Promotion is any activity that keeps your business or products in the minds of your customers, stimulating demand. This could include social media, flyers, sponsorship, advertising in magazines, websites. buy one get one free, discounts, loyalty programs, blogging, Google Ads, online directories, optimisation, reviews, LinkedIn, YouTube, newspapers ,tradeshows and many more. Every business is different

Are marketing & promotion the same thing? Read More »